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Conscious or Unconscious, That Is The Question
Most marketing research relies on assessing consumers’ conscious reactions to marketing ideas, ads, commercials, etc., through questionnaires, surveys, and focus groups. It also often relies on...
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The Mere Exposure Effect: Advertising to the Subconscious
A recent Adweek column bemoaned the absence of brand names from the first 29 seconds of many 30-second ads. It advised introducing the brand earlier and mentioning it more often, as the author...
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